The platform is standards-based and features an HTML5 interface that integrates thousands of OTT content choices into a single, seamless experience. ARRIS Market gives operators unprecedented flexibility in branding the look and feel of the environment with the ability to customize the organization of the content.
ARRIS's 2014 Consumer Entertainment Index found that consumers watch an average of 11 hours of broadcast TV, 11 hours of subscription TV, and 7 hours of streaming Internet TV, every week. ARRIS Market addresses how operators deliver this astonishing amount of linear and streaming content and simplifies the discovery process for consumers.
"The Wurl platform enables cable operators using the ARRIS Whole Home Solution to give their subscribers access to a broad selection of popular streaming services without the complex setup of additional third-party devices or 'smart TV' technology," said
"We view the launch of the ARRIS Market as a cornerstone in developing and deploying tomorrow's interactive video services," said
The ARRIS Market will be demonstrated at the upcoming NCTC Independent Show in
About
Since 2010, Wurl has provided online video programming, metadata and cloud-based services to video service providers. Using Wurl's APIs and hosted apps, pay TV operators provide their subscribers with unified linear + OTT programming services delivered through traditional set-top boxes and other connected devices. For more information, visit wurl.com.
About ARRIS
ARRIS is a global innovator in IP, video and broadband technology. We have continually worked with our customers to transform the experience of entertainment and communications for millions of people across the world. The people of ARRIS are dedicated to the success of our customers, bringing a passion for invention that has fueled our 60-year history: We created digital TV, delivered the first wireless broadband gateway and are pioneering the standards and pathways for tomorrow's personalized, Ultra HD, multiscreen, and cloud services. We are dedicated to meeting today's challenges and preparing for the tasks the future holds. Collaborating with our customers, ARRIS will continue to solve the most pressing challenges of 21st century communications. Together, we are inventing the future. For more information: www.arrisi.com.
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SOURCE
Wurl, press@wurl.com; ARRIS, Kalia Farrell, +1-215-323-1059, Kalia.Farrell@arrisi.com